News
12th April 2018
Oracle’s Moat now detects invalid traffic
Oracle
Oracle’s Moat, a SaaS analytics measurement provider for marketers and publishers on Oracle Data Cloud, has announced new capabilities to detect invalid traffic including that from sophisticated bots. Moat’s new functionality uses features from recent acquisitions, Zenedge and Dyn.
“The threat of invalid traffic impacts the overall health of our ecosystem,” said Luis Di Como, Senior Vice President of Media, Unilever. “Now more than ever we need technology offerings, like Moat’s platform, that deliver greater transparency and accountability by providing advanced metrics. It’s equally important that solutions providers work with the MRC to meet its rigorous standards for traffic validation and filtration.”
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